Let’s cut the fluff. The beauty industry doesn’t need more illusion. It needs truth.

We’re living in a time where anyone with the right tools can create “flawless” before-and-after images. AI-generated models. Filtered perfection. Skin so smooth it doesn’t even look like skin anymore. And the worst part? Most people can’t tell what’s real.

Smoke, Mirrors and Pixels

I recently ran an experiment out of pure curiosity. I asked AI to generate a 12-month skin journey.

The result? Frighteningly realistic.